Tuesday, January 3, 2012
CBS wins evening as 'Bachelor' declines
Could "The Bachelor" phenomenon be diminishing?Monday's season premiere in the longtime ABC reality skein -- now within the 16th cycle -- came a few.4 rating/6 participate the 18-49 demo, according to early estimations from Nielsen. In general audiences, the show attracted 7.7 million.In contrast for the season premiere this past year, the demo is gloomier 18% adding to at least one.3 less audiences were watching Monday evening.Granted, there's national football league and nfl and college football bowl games that could have introduced over some audiences from broadcast to cable -- the runover within the Rose Bowl as well as the Fiesta Bowl were both on ESPN in primetime -- but many people football audiences were males, and "The Bachelor" is clearly a girl-skewing program.With "The Bachelor" lower, CBS had little problem while using evening. Needs to be fact, four Eye comedies together with a drama were the most effective five shows Monday and brought every timeslot.CBS built on every half-hour, from 8 o'clock to 9:30 p.m. "The Way In Which I Met Your Mother" (3.9/9, 10.2m) and "2 Broke Women" (4.3/10, 12m) introduced to the evening's top program, "two and a half Males" (4.4/10, 13.7m).There's a little drop-off for "Mike & Molly" (3.8/9, 11.9m) before CBS closed the evening with "Hawaii Five-" (2.9/7, 11.7m). Round the advantages for ABC, the web might be happy the debut of "Celebrity Wife Swap" came exactly the same 2.4/6 as "The Bachelor," meaning there's no demo drop-off at 10 o'clock. However, the 6.2 million tuning in meant single.5 million decrease in total audiences from "The Bachelor."NBC broadcast all original programming, and greatest for your Peacock was the 9 p.m. "Fear Factor" (2.4/5, 5.9m), which elevated 23% in the first half-hour towards the second. Lead-in "Who's Still Standing" (1.5/3, 5.5m) and lead-out "Rock Center With John Williams" (1.2/3, 3.8m) were not any match for CBS and ABC. The Three shows were consistent with their last original airings in the finish of December.Fox chosen to select some "House" repeats (1.2/3, 3.6m and three.8m) while CW broadcast reruns of "The Important Thing Circle" (.3/1, 992,000 and 790,000).Preliminary 18-49 earnings for your evening: CBS, 3.7/9 ABC, 2.4/6 NBC, 1.7/4 Univision, 1.6/4 Fox, 1.2/3 CW, .3/1.In general audiences: CBS, 11.9 million ABC, 7.2 million NBC, 5.millions of Univision, 3.7 million Fox, 3.7 million CW, 891,000. Contact Stuart Levine at stuart.levine@variety.com
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